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Spurring Innovation to Promote HIV Testing: An RCT Evaluating Crowdsourcing

This study has been completed.
Sponsor:
ClinicalTrials.gov Identifier:
NCT02248558
First Posted: September 25, 2014
Last Update Posted: February 10, 2017
The safety and scientific validity of this study is the responsibility of the study sponsor and investigators. Listing a study does not mean it has been evaluated by the U.S. Federal Government. Read our disclaimer for details.
Collaborators:
Social Entrepreneurship for Sexual Health (SESH)
University of California, San Francisco
London School of Hygiene and Tropical Medicine
Guangdong Provincial Centers for Skin Diseases and STI Control
Information provided by (Responsible Party):
Joseph Tucker, MD, PhD, MA, University of North Carolina, Chapel Hill
  Purpose
Crowdsourcing may be a powerful tool to spur the development of innovative videos to promote HIV testing among key populations such as men who have sex with men (MSM) and transgender (TG) individuals. The purpose of this randomized controlled trial is to compare the effect of a crowdsourced video and a conventional video on first-time HIV testing among MSM and TG in China. The crowdsourced video was developed using an open contest, formal transparent judging, and an incentive of marketing promotion. The hypothesis is that a crowdsourced video will be equivalent (within a margin of 3%) to a conventional video in terms of self-reported first-time HIV testing within 3-4 weeks of watching the video.

Condition Intervention
HIV Behavioral: Conventional Video Behavioral: Crowdsourced Video

Study Type: Interventional
Study Design: Allocation: Randomized
Intervention Model: Parallel Assignment
Masking: Quadruple (Participant, Care Provider, Investigator, Outcomes Assessor)
Primary Purpose: Screening
Official Title: Crowdsourcing Versus Conventional HIV Testing Promotion: A Noninferiority Randomized Controlled Trial to Evaluate Promoting First-Time HIV Testing Among MSM and Transgender Individuals in China

Resource links provided by NLM:


Further study details as provided by Joseph Tucker, MD, PhD, MA, University of North Carolina, Chapel Hill:

Primary Outcome Measures:
  • First-Time HIV Testing [ Time Frame: Up to 4 weeks following the video intervention ]
    All individuals enrolled in the study will receive a cell phone text message three weeks later asking if they have received an HIV test. Among those individuals who do not respond to the text message, another text will be sent at four weeks after the video. We anticipate the median duration of follow-up to be approximately 3.5 weeks following the video intervention.


Secondary Outcome Measures:
  • Likelihood of HIV Testing [ Time Frame: Up to one day ]
    All individuals will be asked how likely they are to test for HIV soon immediately before and after watching the videos (during enrollment). Likelihood of HIV testing will be measured on a 4-point numerical Likert scale rating scale. 0 will be "very unlikely", 1 will be "unlikely", 2 will be likely, and 3 will be very likely. The percentage of individuals who report increased likelihood of HIV testing will be reported.

  • Cost-effectiveness of Developing HIV Testing Promotional Videos [ Time Frame: Up to one year ]
    Cost-effectiveness of developing the crowdsourced video compared to the conventional video


Enrollment: 721
Study Start Date: September 2014
Study Completion Date: November 2014
Primary Completion Date: November 2014 (Final data collection date for primary outcome measure)
Arms Assigned Interventions
Active Comparator: Conventional video
This arm will receive a one-minute conventional video promoting HIV test uptake.
Behavioral: Conventional Video
Participants will watch a one minute video whose purpose is to increase HIV testing uptake. This video was created by a local CDC via direct CDC funding and internal guidance and development.
Experimental: Crowdsourced video
This arm will receive a one-minute crowdsourced video promoting HIV test uptake.
Behavioral: Crowdsourced Video
Participants will watch a one minute video whose purpose is to increase HIV testing uptake. This video was the winner in a crowdsourced video contest hosted in China. CBOs all submitted their own independently designed and funded videos.

  Eligibility

Information from the National Library of Medicine

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Ages Eligible for Study:   16 Years and older   (Child, Adult, Senior)
Sexes Eligible for Study:   All
Accepts Healthy Volunteers:   Yes
Criteria

Inclusion Criteria:

  • Born biologically male or identify as transgender
  • 16 years or older
  • Lifetime anal sex with another man
  • Providing informed consent and active mobile phone number

Exclusion Criteria:

  • HIV-infected
  • HIV-tested ever in the past
  Contacts and Locations
Information from the National Library of Medicine

To learn more about this study, you or your doctor may contact the study research staff using the contact information provided by the sponsor.

Please refer to this study by its ClinicalTrials.gov identifier (NCT number): NCT02248558


Locations
China
UNC Project-China
Guangzhou, China
Sponsors and Collaborators
University of North Carolina, Chapel Hill
Social Entrepreneurship for Sexual Health (SESH)
University of California, San Francisco
London School of Hygiene and Tropical Medicine
Guangdong Provincial Centers for Skin Diseases and STI Control
Investigators
Principal Investigator: Joseph Tucker UNC Project-China
  More Information

Additional Information:
Publications automatically indexed to this study by ClinicalTrials.gov Identifier (NCT Number):
Responsible Party: Joseph Tucker, MD, PhD, MA, Assistant Professor of Medicine, Director of UNC Project-China, University of North Carolina, Chapel Hill
ClinicalTrials.gov Identifier: NCT02248558     History of Changes
Other Study ID Numbers: 14-1865
First Submitted: September 17, 2014
First Posted: September 25, 2014
Results First Submitted: October 26, 2016
Results First Posted: December 20, 2016
Last Update Posted: February 10, 2017
Last Verified: December 2016

Keywords provided by Joseph Tucker, MD, PhD, MA, University of North Carolina, Chapel Hill:
Contest
Crowdsourcing
Innovation
Randomized controlled trial
China
Social entrepreneurship