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Countering Young Adult Tobacco Marketing in Bars

This study has been completed.
Sponsor:
ClinicalTrials.gov Identifier:
NCT01686178
First Posted: September 17, 2012
Last Update Posted: October 18, 2017
The safety and scientific validity of this study is the responsibility of the study sponsor and investigators. Listing a study does not mean it has been evaluated by the U.S. Federal Government. Read our disclaimer for details.
Collaborator:
National Cancer Institute (NCI)
Information provided by (Responsible Party):
University of California, San Francisco
September 12, 2012
September 17, 2012
October 18, 2017
September 2012
July 2, 2017   (Final data collection date for primary outcome measure)
Self-Reported Tobacco Smoking in past 30 days [ Time Frame: Between baseline and follow-up at 1,2, & 3 years post-baseline ]
The main outcome measure for this analysis will be the proportion of current smoking, defined as self-reported smoking on one or more of the past 30 days.
Same as current
Complete list of historical versions of study NCT01686178 on ClinicalTrials.gov Archive Site
Not Provided
Not Provided
Not Provided
Not Provided
 
Countering Young Adult Tobacco Marketing in Bars
Countering Young Adult Tobacco Marketing in Bars
The goal of the study is to implement and evaluate interventions to decrease smoking among young adults attending bars and nightclubs. It is believed that the proportion of young adult current smokers during and after the intervention will be significantly less than the proportion of young adult smokers before the intervention in each of the study cities.
Not Provided
Interventional
Not Provided
Allocation: Non-Randomized
Intervention Model: Parallel Assignment
Masking: None (Open Label)
Primary Purpose: Prevention
Smoking Cessation
Behavioral: Anti-smoking social marketing campaign
We will utilize industry market research tools to define the target audience (segment of community with high smoking prevalence and high social influence) and directly counter tobacco industry lifestyle marketing strategies through local promotion of a smokefree brand and branded bar and club events.
  • Experimental: Anti-smoking social marketing campaign
    In prior research, a high risk subpopulation of young adults was identified in San Diego, CA: the "hipster" subculture. We developed a yearlong pilot social branding intervention to decrease smoking among this group, using social events and social leaders to promote a strong nonsmoking lifestyle. The intervention rationale is based on utilizing industry market research tools to define the target audience and directly countering tobacco industry lifestyle marketing strategies. We now propose to extend this intervention to three other cities (tailoring the intervention to a high-risk subpopulation of young adults in each city) and evaluate it in a multicenter quasi-experimental controlled trial.
    Intervention: Behavioral: Anti-smoking social marketing campaign
  • No Intervention: Control
    Survey research data will be collected in control cities with the same schedule as data collection in the cities where the intervention is taking place.

*   Includes publications given by the data provider as well as publications identified by ClinicalTrials.gov Identifier (NCT Number) in Medline.
 
Completed
17422
July 2, 2017
July 2, 2017   (Final data collection date for primary outcome measure)

Inclusion Criteria:

  • Participants are healthy volunteers 18-26 years old currently living in San Diego, Portland, Albuquerque, Oklahoma, San Francisco/Bay Area, Nashville, Tucson, or Los Angeles who attend bars or nightclubs
  • Able to read, speak, and understand English
  • NOTE: PARTICIPANTS CAN ONLY TAKE PART IN THE STUDY BY ENCOUNTERING STUDY SURVEY TEAMS OUT AT BARS OR NIGHTCLUBS IN ONE OF THE STUDY CITIES LISTED ABOVE. PARTICIPANTS CANNOT SIGN UP FOR THE STUDY BY CALLING OR EMAILING.

Exclusion Criteria:

  • Out of age range (18-26 years old)
  • Not living in San Diego, Portland, Albuquerque, Oklahoma, San Francisco/Bay Area, Nashville, Tucson, Los Angeles or New York City, or currently attending college outside of the target cities.
  • Unable to read, speak, or understand English.
  • Unwillingness or inability to participate or give informed consent.
Sexes Eligible for Study: All
18 Years to 26 Years   (Adult)
Yes
Contact information is only displayed when the study is recruiting subjects
United States
 
 
NCT01686178
1U01CA154240-05( U.S. NIH Grant/Contract )
No
Not Provided
Not Provided
University of California, San Francisco
University of California, San Francisco
National Cancer Institute (NCI)
Principal Investigator: Pamela M Ling, MD, MPH University of California, San Francisco
University of California, San Francisco
October 2017

ICMJE     Data element required by the International Committee of Medical Journal Editors and the World Health Organization ICTRP