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Community Level Primary Prevention of Dating and Sexual Violence in Middle Schools

The safety and scientific validity of this study is the responsibility of the study sponsor and investigators. Listing a study does not mean it has been evaluated by the U.S. Federal Government. Read our disclaimer for details. Identifier: NCT03473067
Recruitment Status : Completed
First Posted : March 22, 2018
Last Update Posted : February 18, 2021
Brown University
Information provided by (Responsible Party):
Lindsay Orchowski Ph.D., Lifespan

Brief Summary:
Dating and sexual violence are significant public health concerns occurring on a continuum of severity across the lifespan, with serious consequences to victims and society. The present research advances the science of prevention by rigorously evaluating a comprehensive social norms marketing campaign to promote community-level change in dating and sexual violence in middle schools. Partnership between researchers and a CDC Rape Prevention and Education Program (RPE) funded agency is a core feature of this work, and aims to build community capacity to implement and evaluate violence prevention efforts, and promote the subsequent uptake of social norms marketing campaigns as a strategy for reducing dating and sexual violence among youth.

Condition or disease Intervention/treatment Phase
Violence Behavioral: Social Norms Marketing Campaign Other: Capacity Building Not Applicable

Detailed Description:
In a group cluster trial, a comprehensive, tailored, data-based social norms marketing campaign that addresses misperceptions of: 1) the acceptability of dating and sexual violence; 2) gender roles; 3) sexual activity; 4) sexual communication/consent; 5) support for victims; and 6) bystander intervention will be evaluated among middle schools. Poster messaging will be paired with several systematic efforts to diffuse program content through the community, including a Lunch and Learn Teacher Training, Social Norms Video, Teacher Workbook, Parent Mailing, and Parent Information Session. A member of the researcher-practitioner team, designated as a School Resource Provider, will oversee campaign implementation in partnership with a teacher champion. The Resource Provider will also track campaign intensity, assess campaign credibility through intercept interviews with teachers and students, work with teachers to infuse messaging into classroom activities, and assist the teacher champion with addressing "kick-back" to the campaign. Outcome assessments will be completed by teachers, administrators and students. Towards the goal of exploring the role of other environmental factors as moderators of program effects, school administrators will assess their community readiness to develop and implement school dating and sexual violence prevention policy, in general, and social norms marketing, in particular. A neighborhood scan will also be conducted to estimate the density of nearby outlets associated with gender-based personal violence.

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Study Type : Interventional  (Clinical Trial)
Actual Enrollment : 4344 participants
Allocation: Non-Randomized
Intervention Model: Parallel Assignment
Masking: Single (Outcomes Assessor)
Primary Purpose: Prevention
Official Title: Community Level Primary Prevention of Dating and Sexual Violence in Middle Schools
Actual Study Start Date : September 1, 2017
Actual Primary Completion Date : June 30, 2020
Actual Study Completion Date : June 30, 2020

Arm Intervention/treatment
Experimental: Social Norms Marketing
This arm includes a social norms marketing campaign tailored to the school.
Behavioral: Social Norms Marketing Campaign
This poster based marketing campaign is designed to correct inaccurate perceptions of norms regarding violence.
Other Name: Your Voice Your Data

Active Comparator: Capacity Building
This arm includes a series of teacher training, and parent engagement meetings, with the goal of building capacity to address violence in the school.
Other: Capacity Building
Schools will participate in teacher training and parent training.

Primary Outcome Measures :
  1. Sexual Violence Victimization [ Time Frame: Over 6 months ]
    Rates of sexual violence victimization

  2. Dating Violence Victimization [ Time Frame: Over 6 months ]
    Rates of dating violence victimization

  3. Sexual Violence Perpetration [ Time Frame: Over 6 months ]
    Rates of sexual violence perpetration

  4. Dating Violence Perpetration [ Time Frame: Over 6 months ]
    Rates of dating violence perpeptration

Secondary Outcome Measures :
  1. Bystander Intervention [ Time Frame: Over 6 months ]
    Rates of bystander intervention

  2. Attitudes Towards Violence [ Time Frame: Change from baseline to 6 months ]
    Attitudes towards violence scale

Other Outcome Measures:
  1. Teacher Engagement in Bystander Intervention [ Time Frame: Over 6 months ]
    Rates of bystander intervention behavior among teachers

  2. Perceptions of Social Norms [ Time Frame: Change from baseline to 6 months ]
    A series of items were developed for the purpose of the present study to assess student perceptions of peer norms regarding dating and sexual violence. Items are scored on a range of 0% - 100% to indicate the percent of peers within the school that would endorse each item. Scores for each item will be examined individually. Positive scores on this measure are indicated when respondents perceive a greater number of their peers would endorse healthy behavior.

Information from the National Library of Medicine

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Ages Eligible for Study:   10 Years and older   (Child, Adult, Older Adult)
Sexes Eligible for Study:   All
Accepts Healthy Volunteers:   Yes

Inclusion Criteria:

  • Student at a middle school or teacher/administrator at a middle school
  • Provide student assent and parental consent as specified in protocol or provide adult consent for study participation

Exclusion Criteria:

• None

Information from the National Library of Medicine

To learn more about this study, you or your doctor may contact the study research staff using the contact information provided by the sponsor.

Please refer to this study by its identifier (NCT number): NCT03473067

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United States, Rhode Island
Rhode Island Hospital
Providence, Rhode Island, United States, 02904
Sponsors and Collaborators
Brown University
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Principal Investigator: Lindsay M. Orchowski, Ph.D. Rhode Island Hospital
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Responsible Party: Lindsay Orchowski Ph.D., Staff Psychologist, Lifespan Identifier: NCT03473067    
Other Study ID Numbers: 1U01CE002651 ( U.S. NIH Grant/Contract )
First Posted: March 22, 2018    Key Record Dates
Last Update Posted: February 18, 2021
Last Verified: February 2021
Individual Participant Data (IPD) Sharing Statement:
Plan to Share IPD: No

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Studies a U.S. FDA-regulated Drug Product: No
Studies a U.S. FDA-regulated Device Product: No