Engaging Moms on Teen Indoor Tanning Through Social Media
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ClinicalTrials.gov Identifier: NCT02835807 |
Recruitment Status :
Recruiting
First Posted : July 18, 2016
Last Update Posted : February 17, 2021
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Condition or disease | Intervention/treatment | Phase |
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Skin Cancer | Behavioral: Health Chat including Indoor Tanning Behavioral: Health Chat excluding Indoor Tanning | Not Applicable |
Study Type : | Interventional (Clinical Trial) |
Estimated Enrollment : | 4200 participants |
Allocation: | Randomized |
Intervention Model: | Parallel Assignment |
Masking: | Single (Outcomes Assessor) |
Primary Purpose: | Prevention |
Official Title: | Likes Pins and Views: Engaging Moms on Teen Indoor Tanning Thru Social Media |
Study Start Date : | June 2015 |
Estimated Primary Completion Date : | May 31, 2021 |
Estimated Study Completion Date : | May 31, 2021 |

Arm | Intervention/treatment |
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Experimental: Health Chat including Indoor Tanning
Facebook group, Health Chat, which provides information via posts within the private group about a wide variety of health topics (e.g. tobacco use, body image) with 25% of all of the content being about indoor tanning. Indoor tanning-related content was developed by the investigators and a social media marketing expert using information from published literature on IT risk factors, evidence-based intervention content from published trials targeting IT reduction, public health campaigns from major non-profit organizations (e.g., CDC, Skin Cancer Foundation, etc.), and investigator-developed video-recorded interviews of local mothers and professionals about the risks of indoor tanning, experiences with skin cancer, and mother-daughter communication role modeling.
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Behavioral: Health Chat including Indoor Tanning
Participants in the intervention join a private Facebook group to participate in the Health Chat program. The group is not viewable to the public, including other Facebook users. The content of Health Chat is designed primarily for mothers, the participants in the group. Posts will occur twice daily for 12 months for a total of 720 posts. Each group will be hosted by a moderator who is responsible for managing the intervention goals and mothers' engagement. Mothers likely will not continuously engage with a social media campaign that is limited only to indoor tanning. To engage mothers in the Health Chat program, content addressing several major health and wellness topics relevant to adolescent girls and their mothers will be posted. |
Active Comparator: Health Chat excluding Indoor Tanning
Facebook group, Health Chat, which provides information via posts within the private group about a wide variety of health topics (e.g. tobacco use, body image), but does not include any content about indoor tanning. The designated number of posts (25%) assigned to the indoor tanning content in the intervention group will be assigned to prescription drug use in the control arm. In order to keep number and frequency of posts standardized between the two groups, prescription drug use was selected to replace the indoor tanning content for the control arm.
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Behavioral: Health Chat excluding Indoor Tanning
In the comparison condition, 25% of the posts will be about prescription drug abuse and misuse. Prescription drug abuse was selected as control content because it is a) completely unrelated to tanning, and b) an emerging issue of great interest and relevance to young adults in east Tennessee. This 25% segment of posts is the only difference between the intervention and comparison conditions. |
- Change in Mothers' Permissiveness for Daughters to Indoor Tan [ Time Frame: Baseline, 6-month, and 1 year follow-up ]Mothers' permissiveness for daughters to indoor tan will be assessed using 6 Likert-type items (1=strongly disagree, 5=strongly agree) assessing permissiveness toward their teenage daughter's indoor tanning. Example items include, "I would allow my daughter to indoor tan," and "I think it's OK for my daughter to indoor tan." Daughters will be asked the same 6 items to assess their perceptions of mothers' permissiveness. This measure has been used with a national teen sample. Maternal permissiveness will be assessed at baseline and both follow-ups by the combined average ratings across the six items.
- Change in Mothers' Indoor Tanning Prevalence [ Time Frame: Baseline, 6-month, and 1 year follow-up ]Prevalence of indoor tanning will be assessed by asking mothers to report on their indoor tanning behavior using a single open-ended item, i.e., "How many times between December 1, 2015 and March 31, 2016 have you used a tanning bed or booth?" The December to March period was selected to control for seasonality; indoor tanning is most frequent during winter and early spring. In addition, intention to indoor tan will be assessed, i.e., How likely is it that you will indoor tan in the next 3 months/6 months/12 months (7-point Likert response scale), along with intention to get a sunless tanning treatment in the next 12 months. Indoor tanning prevalence and intentions will be assessed at baseline and both follow-ups.
- Change in Daughters' Indoor Tanning Prevalence [ Time Frame: Baseline, 6-month, and 1 year follow-up ]Prevalence of indoor tanning will be assessed by asking daughters to report on their indoor tanning behavior using a single open-ended item, i.e., "How many times between December 1, 2015 and March 31, 2016 have you used a tanning bed or booth?" The December to March period was selected to control for seasonality; indoor tanning is most frequent during winter and early spring. In addition, intention to indoor tan will be assessed, i.e., How likely is it that you will indoor tan in the next 3 months/6 months/12 months (7-point Likert response scale), along with intention to get a sunless tanning treatment in the next 12 months. Indoor tanning prevalence and intentions will be assessed at baseline and both follow-ups.
- Mothers' Support for Stricter Bans on Indoor Tanning by Minors [ Time Frame: 13-months after randomization ]Support for strengthening bans on indoor tanning (IT) by minors will be measured via the web server which will record whether mothers click on the link to "sign" the petition to strengthen the ban on indoor tanning and forward it to their legislator.

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Ages Eligible for Study: | 18 Years and older (Adult, Older Adult) |
Sexes Eligible for Study: | All |
Accepts Healthy Volunteers: | Yes |
Inclusion Criteria (Mothers):
- Live in Tennessee
- Have a daughter aged 14 to 17
- Register for the social media campaign
- Consent to participate
- Read English
- Complete the online baseline survey
- Daughter provides assent to participate
- Have a Facebook account or be willing to create one
Exclusion Criteria (Mothers):
- Not reading English
- Living outside Tennessee
- Daughter not assenting to participate
Inclusion Criteria (Daughters)
- Age 14-17
- Provide assent for mother to participate

To learn more about this study, you or your doctor may contact the study research staff using the contact information provided by the sponsor.
Please refer to this study by its ClinicalTrials.gov identifier (NCT number): NCT02835807
Contact: Jullia Berteletti | 303-565-43321 | jBerteletti@kleinbuendel.com | |
Contact: David Buller, PhD | 303-565-4321 | dbuller@kleinbuendel.com |
United States, Colorado | |
Colorado State University | Recruiting |
Fort Collins, Colorado, United States, 80523-0000 | |
Contact: Kimberly Henry, PhD 970-491-5109 kim.henry@colostate.edu | |
Sub-Investigator: Kimberly Henry, PhD | |
Klein Buendel, Inc. | Active, not recruiting |
Golden, Colorado, United States, 80401 | |
United States, Connecticut | |
University of Connecticut | Recruiting |
Storrs, Connecticut, United States, 06269-1133 | |
Contact: Sherry Pagoto, PhD 617-877-0923 sherry.pagoto@uconn.edu | |
Principal Investigator: Sherry Pagoto, PhD | |
United States, Tennessee | |
East Tennessee State University | Recruiting |
Johnson City, Tennessee, United States, 37604 | |
Contact: Mary Kate Baker, PhD 423-439-4332 bakermk@etsu.edu | |
Sub-Investigator: Joel Hillhouse, PhD | |
Sub-Investigator: Mary Kate Baker, DrPH |
Principal Investigator: | David Buller, PhD | Klein Buendel, Inc. | |
Principal Investigator: | Sherry Pagoto, PhD | University of Connecticut |
Responsible Party: | Klein Buendel, Inc. |
ClinicalTrials.gov Identifier: | NCT02835807 |
Other Study ID Numbers: |
5R01CA192652-02 ( U.S. NIH Grant/Contract ) 0301 ( Other Identifier: Klein Buendel, Inc. ) |
First Posted: | July 18, 2016 Key Record Dates |
Last Update Posted: | February 17, 2021 |
Last Verified: | April 2020 |
Individual Participant Data (IPD) Sharing Statement: | |
Plan to Share IPD: | No |
skin cancer |
Skin Neoplasms Neoplasms by Site Neoplasms Skin Diseases |