Crowdsourcing A Public Health Campaign
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ClinicalTrials.gov Identifier: NCT02796963 |
Recruitment Status :
Completed
First Posted : June 13, 2016
Results First Posted : May 11, 2018
Last Update Posted : August 28, 2019
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Condition or disease | Intervention/treatment | Phase |
---|---|---|
HIV | Behavioral: Crowdsourced intervention Behavioral: Traditional intervention campaign | Not Applicable |
Study Type : | Interventional (Clinical Trial) |
Actual Enrollment : | 1381 participants |
Allocation: | Randomized |
Intervention Model: | Single Group Assignment |
Masking: | None (Open Label) |
Primary Purpose: | Health Services Research |
Official Title: | Institute for Global Health & Infectious Diseases (IGHID) 11604 - Crowdsourcing to Promote HIV Testing: A Stepped Wedge Randomized Controlled Trial to Evaluate Promoting HIV Testing in China |
Actual Study Start Date : | July 2016 |
Actual Primary Completion Date : | August 2017 |
Actual Study Completion Date : | August 2017 |
Arm | Intervention/treatment |
---|---|
Experimental: Immediate Intervention
Men will be exposed immediately to a comprehensive intervention promoting HIV testing.
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Behavioral: Crowdsourced intervention
The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities. |
Experimental: Delayed Intervention
Men will be exposed to a comprehensive intervention promoting HIV testing after a delay period.
|
Behavioral: Crowdsourced intervention
The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities. Behavioral: Traditional intervention campaign The pre-intervention period will include conventional HIV testing campaigns organized by local CDC, Community-Based Organization (CBO), and partners. These are typically designed by experts and social marketing companies.
Other Name: Conventional HIV testing campaign |
- Number of Men Who Have Sex With Men (MSM) Reporting HIV Testing in the Past Three Months [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]This will be assessed by self-report during a follow-up survey
- Number of Men Reporting Condomless Sex at 3 Months Post-intervention [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]
- HIV Testing Social Norms [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]HIV testing social norms will be measured using six survey items that are each on a five-point Likert scale. Increased HIV testing social norms will be defined as having an increase from baseline in any two of these six survey items and dichotomized accordingly. Number of men who report higher score of social norms when comparing their pre-intervention and post-intervention values
- Change in HIV Testing Self-efficacy [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]Number of men who report higher levels of self-efficacy when comparing their pre-intervention and post-intervention HIV testing norms
- Community Engagement/ MSM Community Affiliation [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]Number of men, defined as an increase in closer affiliation with the MSM community (i.e., tongzhi circle, gay online networks or groups) when comparing their pre-intervention and post-intervention periods.
- Number of Men Reporting Engaged in HIV Testing Community Campaign in the Past 3 Months [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]
- Number of Men Reporting Being Self-tested for HIV in the Last 3 Months Post-intervention [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]
- Mean Score of Anticipated HIV Stigma [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]Measured by a 7-item version of the anticipated HIV stigma scale, designed to measure the extent to which participants anticipated negative intrapersonal and interpersonal consequences were they to contract HIV in the future. All seven items were rated on a Likert-type scale (1=Strongly Disagree; 4=Strongly Agree). The mean score is reported, ranged from 1 to 4. Higher values indicate greater anticipated stigma.
- Number of Men Reporting Being Tested for Syphilis in the Last 3 Months Post-intervention [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]
- Number of Men Reporting Using Weibo in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]
- Number of Men Reporting Using Wechat in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]
- Number of Men Reporting Using Tencent QQ (QQ) in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]
- Number of Men Reporting Using Mobile Apps in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]Frequency of men, defined as the number of men who reported using mobile apps in the past three months to give or receive information about HIV testing comparing their pre-intervention and post-intervention engagement
- Number of Men Reporting Received HIV Self-testing Kits in the Last 3 Months Post-intervention [ Time Frame: From implementation roll-out to three months after implementation of crowdsourced intervention ]

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Ages Eligible for Study: | 16 Years and older (Child, Adult, Older Adult) |
Sexes Eligible for Study: | Male |
Accepts Healthy Volunteers: | No |
Inclusion Criteria:
- Currently living and planning to live in one of the eight cities used in the study in the next 12 months.
- Not living with HIV
- No HIV test in the past three months
- Born biologically male and identify as either male or transgender female
- Had anal or oral sex with men at least once during their lifetime
- 16 years or older
- Willing to provide cell phone number
- Complete the informed consent document
Exclusion Criteria:
- Women are excluded from this study

To learn more about this study, you or your doctor may contact the study research staff using the contact information provided by the sponsor.
Please refer to this study by its ClinicalTrials.gov identifier (NCT number): NCT02796963
Principal Investigator: | Joseph D Tucker, MD, PhD | jdtucker@med.unc.edu |
Documents provided by University of North Carolina, Chapel Hill:
Publications:
Publications automatically indexed to this study by ClinicalTrials.gov Identifier (NCT Number):
Responsible Party: | University of North Carolina, Chapel Hill |
ClinicalTrials.gov Identifier: | NCT02796963 |
Other Study ID Numbers: |
16-0851 R01AI114310 ( U.S. NIH Grant/Contract ) |
First Posted: | June 13, 2016 Key Record Dates |
Results First Posted: | May 11, 2018 |
Last Update Posted: | August 28, 2019 |
Last Verified: | February 2018 |
Individual Participant Data (IPD) Sharing Statement: | |
Plan to Share IPD: | Undecided |
HIV MSM test uptake crowdsourcing |