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Impact of Front-of-pack Nutrition Labelling on Consumer Purchases

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ClinicalTrials.gov Identifier: NCT02546505
Recruitment Status : Completed
First Posted : September 11, 2015
Last Update Posted : December 2, 2015
Sponsor:
Collaborator:
BVA nudge unit
Information provided by (Responsible Party):
Serge HERCBERG, University of Paris 13

Brief Summary:

Introducing Front-Of-Pack (FOP) nutrition labelling, providing simplified information on nutritional content at a glance, in order to help consumer make informed choices, has been identified as of major interest by public health specialists. In France, a recent report to the Minister of Health has proposed the introduction of a Front-of-Pack nutrition label, the 5-Colour nutrition label. Existing studies on FOP labels mainly focused on assessment of consumers' acceptability/liking and understanding. If most of the studies on purchasing behavior, conducted in real supermarkets, suggested a positive effect of FOP labels on consumers' food choices, the impact of the 5-CNL has not been evaluated.

The main objective is to evaluate the impact of a Front-of-pack nutrition label, the 5-Colour Nutrition Label on consumer purchases in a controlled environment close to real-world settings. Nutritional quality of the items purchased will be compared using the Food Standards Agency nutrient profiling system (FSA score). The study relies on a comparison across three independent samples :

  • Control group: The current situation with current way brands show or not nutritional information on Front of Pack (FoP) - without consumer information
  • Intervention n°1: Introduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods. No additional consumer information
  • Intervention n°3: Introduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods. Additional consumer information specifically targeting nutritional information and explaining the 5-CNL will be performed (this information will consist in a concept shown to respondents before the shopping session).

Participants are recruited in the street through quota sampling, based on criteria of gender, age and purchasing habits on the products categories selected for the introduction of the FOP nutrition label.

The study relies on LabStores®, i.e. shopper laboratory stores, which are controlled study spaces in which a store is recreated in reality.The real lab store mimics a store environment with real shelves, product, and cash register, and presents several product categories in a realistic shopping environment. At the end of the shopping session, the respondents proceed to the cashier but don't actually pay for their purchases.

The selected foodstuffs come from actual retailers' brand products available on the French market. Three categories of products were selected, based on expected variability in nutritional quality of the products and logistic criteria (exclusion of fresh products):

  • Breakfast cereals
  • Sweet biscuits
  • Salty snacks The impact of the different labels on nutritional quality (FSA score, calories, lipids, saturated fatty acids, sugars, proteins, fibre, sodium) of the shopping cart is investigated using one way ANOVA. Pairwise comparisons among FOP labels are assessed by using Tukey's multiple comparisons tests.

All tests of significance are two-sided, and a P value <0.05 is considered significant. Statistical analyses are performed using SAS software (version 9.3; SAS Institute Inc.).


Condition or disease Intervention/treatment Phase
Consumer Behavior Nutrition Labeling Other: Front-of-pack nutrition labeling Other: Consumer information Not Applicable

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Study Type : Interventional  (Clinical Trial)
Actual Enrollment : 900 participants
Allocation: Non-Randomized
Intervention Model: Parallel Assignment
Masking: None (Open Label)
Official Title: Impact of Front-of-pack Nutrition Labelling on Consumer Purchases - Controlled Trial in Shopper Laboratory Stores
Study Start Date : October 2015
Actual Primary Completion Date : November 2015
Actual Study Completion Date : November 2015

Arm Intervention/treatment
No Intervention: Control
The current situation with current way brands show or not nutritional information on Front of Pack (FoP) - without consumer information
Experimental: Intervention n°1
Introduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods. No additional consumer information
Other: Front-of-pack nutrition labeling
Introduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods.

Experimental: Intervention n°2
Introduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods. Additional consumer information specifically targeting nutritional information and explaining the 5-CNL will be performed (this information will consist in a concept shown to respondents before the shopping session).
Other: Front-of-pack nutrition labeling
Introduction of a Front-of-pack nutrition label (5-CNL) on selected categories of foods.

Other: Consumer information
Information specifically targeting nutritional information and explaining the 5-CNL is presented to the subject (this information will consist in a concept shown to respondents before the shopping session).




Primary Outcome Measures :
  1. FSA score to evaluate nutritional quality of the items purchased [ Time Frame: Estimated time frame 6 weeks ]
    Mean Food Standards Agency nutrient profiling system (FSA score) of the items purchased


Secondary Outcome Measures :
  1. Energy content of the items purchased [ Time Frame: Estimated time frame 6 weeks ]
    Energy content (Kcal) for 100g of the items purchased

  2. Saturated fatty acid content of the items purchased [ Time Frame: Estimated time frame 6 weeks ]
    Saturated fatty acids content (g) for 100g of the items purchased

  3. Sodium content of the items purchased [ Time Frame: Estimated time frame 6 weeks ]
    Sodium content (mg) for 100g of the items purchased

  4. Sugar content of the items purchased [ Time Frame: Estimated time frame 6 weeks ]
    Sugar content (mg) for 100g of the items purchased

  5. Protein content of the items purchased [ Time Frame: Estimated time frame 6 weeks ]
    Protein content (mg) for 100g of the items purchased

  6. Fiber content of the items purchased [ Time Frame: Estimated time frame 6 weeks ]
    Fiber content (mg) for 100g of the items purchased

  7. Number of purchased items labelled in green/yellow/orange/pink/red [ Time Frame: Estimated time frame 6 weeks ]


Information from the National Library of Medicine

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Ages Eligible for Study:   18 Years and older   (Adult, Older Adult)
Sexes Eligible for Study:   All
Accepts Healthy Volunteers:   Yes
Criteria

Inclusion Criteria:

  • Adults >18 years old
  • Usually purchasing the selected categories of foods (Breakfast cereals, appetizers, biscuits)

Exclusion Criteria:

  • Not used to purchasing the selected categories of foods
Publications automatically indexed to this study by ClinicalTrials.gov Identifier (NCT Number):
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Responsible Party: Serge HERCBERG, Professor, University of Paris 13
ClinicalTrials.gov Identifier: NCT02546505    
Other Study ID Numbers: EREN-BVA
First Posted: September 11, 2015    Key Record Dates
Last Update Posted: December 2, 2015
Last Verified: December 2015
Keywords provided by Serge HERCBERG, University of Paris 13:
Consumer behavior
Nutrition Labeling