Social Media, Teen Moms and PPD
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|ClinicalTrials.gov Identifier: NCT01967394|
Recruitment Status : Completed
First Posted : October 22, 2013
Last Update Posted : December 29, 2015
|Condition or disease||Intervention/treatment||Phase|
|Postpartum Depression||Other: Use of internet based social marketing intervention Other: No use of social media||Not Applicable|
|Study Type :||Interventional (Clinical Trial)|
|Actual Enrollment :||287 participants|
|Intervention Model:||Single Group Assignment|
|Masking:||Double (Participant, Outcomes Assessor)|
|Official Title:||Social Media, Teen Moms, and Postpartum Depression|
|Study Start Date :||June 2013|
|Actual Primary Completion Date :||December 2015|
|Actual Study Completion Date :||December 2015|
Experimental: Intervention County
Use of internet based social marketing intervention
Other: Use of internet based social marketing intervention
Eleven counties in Kentucky will be targeted with ads on Google and Facebook that direct adolescent mothers to an Internet-based social marketing intervention. The ads will be implemented using Facebook's and Google's ad network. The ads are setup, configured, and adjusted online. Facebook has identified key words that are recommended for adolescent mothers: "16 and pregnant," "teen mom,' and names of television shows with subject matter specific to adolescent mothers. We will target the ads to correspond to a geographical area that specifies a distance from the largest city in each county, and we will specify county lines. Ads will only appear on the Internet in the counties that are targeted for the intervention.
Placebo Comparator: Control County
No use of social media
Other: No use of social media
No social media ads will be available in these counties.
- Effectiveness of Social Marketing Intervention [ Time Frame: 2 years ]How many teen mothers are enrolled in treatment programs for their depression per county? Is there a difference between counties?
- Number of teens seeking depression treatment [ Time Frame: 2 years ]Do the teens in counties with the social media campaigns seek depression treatment more than those in the control counties.
- Intention of a adolescent to seek depression treatment [ Time Frame: 2 years ]What is the association between intention to seek depression treatment and actual seeking of treatment, when controlling for baseline depression symptoms?
To learn more about this study, you or your doctor may contact the study research staff using the contact information provided by the sponsor.
Please refer to this study by its ClinicalTrials.gov identifier (NCT number): NCT01967394
|United States, Kentucky|
|Carrollton, Kentucky, United States, 41008|
|Hands Program of Kenton County (Young Families of Children, Inc)|
|Covington, Kentucky, United States, 41011|
|Lincoln Trail Health Department|
|Elizabethtown, Kentucky, United States, 42701|
|St. Joseph Hospital|
|Lexington, Kentucky, United States|
|University of Louisville Hospital|
|Louisville, Kentucky, United States|
|Hands Program of Boone and Campbell Counties (Every Child Succeeds)|
|Newport, Kentucky, United States, 41072-0325|
|Three Rivers Health Department|
|Owensboro, Kentucky, United States, 42303|
|Lake Cumberland Health Department|
|Somerset, Kentucky, United States, 42501|
|Principal Investigator:||Mimia C Logsdon, PhD||University of Louisville|