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Study of the Diffusion of a Smoking Cessation Application Through an Online Network

This study has been completed.
Sponsor:
ClinicalTrials.gov Identifier:
NCT01746472
First Posted: December 11, 2012
Last Update Posted: March 15, 2016
The safety and scientific validity of this study is the responsibility of the study sponsor and investigators. Listing a study does not mean it has been evaluated by the U.S. Federal Government. Read our disclaimer for details.
Information provided by (Responsible Party):
Truth Initiative
  Purpose
Effective evidence-based interventions exist for smoking cessation delivered over the Internet, but consumer acceptance and adherence remains low. Scalable and efficient mechanisms to disseminate these interventions online are needed, and existing online social networks provide a potential mechanism. This is a proposal for a randomized, factorial trial of the dissemination of an evidence-based intervention through the massive Facebook social network, with the goal of determining intervention characteristics that drive viral spread.

Condition Intervention
Use and Dissemination of Smoking Cessation Intervention Cessation of Smoking Behavioral: Facebook app - condition t Behavioral: Facebook app - condition z Behavioral: Facebook app - condition B-active Behavioral: Facebook app - condition B-passive

Study Type: Interventional
Study Design: Allocation: Randomized
Intervention Model: Factorial Assignment
Masking: Double (Participant, Investigator)
Official Title: Online Social Networks for Dissemination of Smoking Cessation Interventions

Resource links provided by NLM:


Further study details as provided by Truth Initiative:

Primary Outcome Measures:
  • Reproductive rate [ Time Frame: 30 days ]
    The investigators will measure the reproductive rate for each condition, in other words the average number of additional individuals that install the application for each original individual recruited to participate. Higher reproductive rates indicate more efficient and faster dissemination.


Enrollment: 11413
Study Start Date: December 2012
Study Completion Date: October 2014
Primary Completion Date: October 2013 (Final data collection date for primary outcome measure)
Arms Assigned Interventions
Experimental: 2 - B-passive Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp
Experimental: 3 - B-active Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
Experimental: 4 - B-active, B-passive Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp
Experimental: 6 - z, B-passive Behavioral: Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp
Experimental: 7 - z, B-active Behavioral: Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
Experimental: 8 - z, B-active, B-passive Behavioral: Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp
Experimental: 10 - t, B-passive Behavioral: Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp
Experimental: 11 - t, B-active Behavioral: Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
Experimental: 12 - t, B-active, B-passive Behavioral: Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp
Experimental: 14 - t, z Behavioral: Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Behavioral: Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Experimental: 15 - t, z, B-active Behavioral: Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Behavioral: Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
Experimental: 16 - t, z, B-active, B-passive Behavioral: Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Behavioral: Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp

  Eligibility

Information from the National Library of Medicine

Choosing to participate in a study is an important personal decision. Talk with your doctor and family members or friends about deciding to join a study. To learn more about this study, you or your doctor may contact the study research staff using the contacts provided below. For general information, Learn About Clinical Studies.


Ages Eligible for Study:   18 Years and older   (Adult, Senior)
Sexes Eligible for Study:   All
Accepts Healthy Volunteers:   Yes
Criteria

Inclusion Criteria:

  • Facebook user
  • Age 18 years or older
  • Entered UbiQUITous Facebook Application
  • Confirms smoker status
  • U.S. resident

Exclusion Criteria:

  • Non-smoker
  • Under 18 years old
  • Non-U.S. resident
  • Non-Facebook advertisement point of entry
  Contacts and Locations
Information from the National Library of Medicine

To learn more about this study, you or your doctor may contact the study research staff using the contact information provided by the sponsor.

Please refer to this study by its ClinicalTrials.gov identifier (NCT number): NCT01746472


Locations
United States, District of Columbia
Truth Initiative
Washington, District of Columbia, United States, 20001
Sponsors and Collaborators
Truth Initiative
Investigators
Principal Investigator: Amanda L Graham, PhD Truth Initiative
  More Information

Additional Information:
Publications automatically indexed to this study by ClinicalTrials.gov Identifier (NCT Number):
Responsible Party: Truth Initiative
ClinicalTrials.gov Identifier: NCT01746472     History of Changes
Other Study ID Numbers: 1R01CA155369-01A1 ( U.S. NIH Grant/Contract )
First Submitted: December 3, 2012
First Posted: December 11, 2012
Last Update Posted: March 15, 2016
Last Verified: March 2015