Study of the Diffusion of a Smoking Cessation Application Through an Online Network - Full Text View

Purpose

Effective evidence-based interventions exist for smoking cessation delivered over the Internet, but consumer acceptance and adherence remains low. Scalable and efficient mechanisms to disseminate these interventions online are needed, and existing online social networks provide a potential mechanism. This is a proposal for a randomized, factorial trial of the dissemination of an evidence-based intervention through the massive Facebook social network, with the goal of determining intervention characteristics that drive viral spread.

Condition	Intervention
Use and Dissemination of Smoking Cessation Intervention Cessation of Smoking	Behavioral: Facebook app - condition t Behavioral: Facebook app - condition z Behavioral: Facebook app - condition B-active Behavioral: Facebook app - condition B-passive


Study Type:	Interventional
Study Design:	Allocation: Randomized Intervention Model: Factorial Assignment Masking: Double Blind (Participant, Investigator)
Official Title:	Online Social Networks for Dissemination of Smoking Cessation Interventions

Resource links provided by NLM:

MedlinePlus related topics: Quitting Smoking Smoking

U.S. FDA Resources

Further study details as provided by Truth Initiative:

Primary Outcome Measures:

Reproductive rate [ Time Frame: 30 days ]
The investigators will measure the reproductive rate for each condition, in other words the average number of additional individuals that install the application for each original individual recruited to participate. Higher reproductive rates indicate more efficient and faster dissemination.


Enrollment:	11413
Study Start Date:	December 2012
Study Completion Date:	October 2014
Primary Completion Date:	October 2013 (Final data collection date for primary outcome measure)

Arms	Assigned Interventions
Experimental: 2 - B-passive	Behavioral: Facebook app - condition B-passive Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends. Other Name: Bp
Experimental: 3 - B-active	Behavioral: Facebook app - condition B-active Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others. Other Name: Ba
Experimental: 4 - B-active, B-passive	Behavioral: Facebook app - condition B-active Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others. Other Name: Ba Behavioral: Facebook app - condition B-passive Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends. Other Name: Bp
Experimental: 6 - z, B-passive	Behavioral: Facebook app - condition z Application components hypothesized to increase the number of friends that a user has that are eligible to install the application. Behavioral: Facebook app - condition B-passive Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends. Other Name: Bp
Experimental: 7 - z, B-active	Behavioral: Facebook app - condition z Application components hypothesized to increase the number of friends that a user has that are eligible to install the application. Behavioral: Facebook app - condition B-active Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others. Other Name: Ba
Experimental: 8 - z, B-active, B-passive	Behavioral: Facebook app - condition z Application components hypothesized to increase the number of friends that a user has that are eligible to install the application. Behavioral: Facebook app - condition B-active Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others. Other Name: Ba Behavioral: Facebook app - condition B-passive Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends. Other Name: Bp
Experimental: 10 - t, B-passive	Behavioral: Facebook app - condition t Application components hypothesized to increase the duration (t, time) that a participant spends using the application. Behavioral: Facebook app - condition B-passive Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends. Other Name: Bp
Experimental: 11 - t, B-active	Behavioral: Facebook app - condition t Application components hypothesized to increase the duration (t, time) that a participant spends using the application. Behavioral: Facebook app - condition B-active Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others. Other Name: Ba
Experimental: 12 - t, B-active, B-passive	Behavioral: Facebook app - condition t Application components hypothesized to increase the duration (t, time) that a participant spends using the application. Behavioral: Facebook app - condition B-active Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others. Other Name: Ba Behavioral: Facebook app - condition B-passive Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends. Other Name: Bp
Experimental: 14 - t, z	Behavioral: Facebook app - condition t Application components hypothesized to increase the duration (t, time) that a participant spends using the application. Behavioral: Facebook app - condition z Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Experimental: 15 - t, z, B-active	Behavioral: Facebook app - condition t Application components hypothesized to increase the duration (t, time) that a participant spends using the application. Behavioral: Facebook app - condition z Application components hypothesized to increase the number of friends that a user has that are eligible to install the application. Behavioral: Facebook app - condition B-active Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others. Other Name: Ba
Experimental: 16 - t, z, B-active, B-passive	Behavioral: Facebook app - condition t Application components hypothesized to increase the duration (t, time) that a participant spends using the application. Behavioral: Facebook app - condition z Application components hypothesized to increase the number of friends that a user has that are eligible to install the application. Behavioral: Facebook app - condition B-active Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others. Other Name: Ba Behavioral: Facebook app - condition B-passive Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends. Other Name: Bp

Eligibility


Ages Eligible for Study:	18 Years and older (Adult, Senior)
Sexes Eligible for Study:	All
Accepts Healthy Volunteers:	Yes

Criteria

Inclusion Criteria:

Facebook user
Age 18 years or older
Entered UbiQUITous Facebook Application
Confirms smoker status
U.S. resident

Exclusion Criteria:

Non-smoker
Under 18 years old
Non-U.S. resident
Non-Facebook advertisement point of entry

Contacts and Locations

Choosing to participate in a study is an important personal decision. Talk with your doctor and family members or friends about deciding to join a study. To learn more about this study, you or your doctor may contact the study research staff using the Contacts provided below. For general information, see Learn About Clinical Studies.

Please refer to this study by its ClinicalTrials.gov identifier: NCT01746472

Locations


United States, District of Columbia
Truth Initiative
Washington, District of Columbia, United States, 20001

Sponsors and Collaborators

Truth Initiative

Investigators


Principal Investigator:	Amanda L Graham, PhD	Truth Initiative

More Information

Additional Information:

UbiQUITous Facebook Application (Intervention) This link exits the ClinicalTrials.gov site

Publications automatically indexed to this study by ClinicalTrials.gov Identifier (NCT Number):

Cobb NK, Jacobs MA, Saul J, Wileyto EP, Graham AL. Diffusion of an evidence-based smoking cessation intervention through Facebook: a randomised controlled trial study protocol. BMJ Open. 2014 Jan 21;4(1):e004089. doi: 10.1136/bmjopen-2013-004089.


Responsible Party:	Truth Initiative
ClinicalTrials.gov Identifier:	NCT01746472 History of Changes
Other Study ID Numbers:	1R01CA155369-01A1 ( US NIH Grant/Contract Award Number )
Study First Received:	December 3, 2012
Last Updated:	March 14, 2016

ClinicalTrials.gov processed this record on May 25, 2017