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Study of the Diffusion of a Smoking Cessation Application Through an Online Network
This study has been completed.
Sponsor:
Truth Initiative
Information provided by (Responsible Party):
Truth Initiative
ClinicalTrials.gov Identifier:
NCT01746472
First received: December 3, 2012
Last updated: March 14, 2016
Last verified: March 2015
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Purpose
Effective evidence-based interventions exist for smoking cessation delivered over the Internet, but consumer acceptance and adherence remains low. Scalable and efficient mechanisms to disseminate these interventions online are needed, and existing online social networks provide a potential mechanism. This is a proposal for a randomized, factorial trial of the dissemination of an evidence-based intervention through the massive Facebook social network, with the goal of determining intervention characteristics that drive viral spread.
| Condition | Intervention |
|---|---|
| Use and Dissemination of Smoking Cessation Intervention Cessation of Smoking | Behavioral: Facebook app - condition t Behavioral: Facebook app - condition z Behavioral: Facebook app - condition B-active Behavioral: Facebook app - condition B-passive |
| Study Type: | Interventional |
| Study Design: | Allocation: Randomized Intervention Model: Factorial Assignment Masking: Double (Participant, Investigator) |
| Official Title: | Online Social Networks for Dissemination of Smoking Cessation Interventions |
Resource links provided by NLM:
Further study details as provided by Truth Initiative:
Primary Outcome Measures:
- Reproductive rate [ Time Frame: 30 days ]The investigators will measure the reproductive rate for each condition, in other words the average number of additional individuals that install the application for each original individual recruited to participate. Higher reproductive rates indicate more efficient and faster dissemination.
| Enrollment: | 11413 |
| Study Start Date: | December 2012 |
| Study Completion Date: | October 2014 |
| Primary Completion Date: | October 2013 (Final data collection date for primary outcome measure) |
| Arms | Assigned Interventions |
|---|---|
| Experimental: 2 - B-passive |
Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp
|
| Experimental: 3 - B-active |
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
|
| Experimental: 4 - B-active, B-passive |
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp
|
| Experimental: 6 - z, B-passive |
Behavioral: Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp
|
| Experimental: 7 - z, B-active |
Behavioral: Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
|
| Experimental: 8 - z, B-active, B-passive |
Behavioral: Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp
|
| Experimental: 10 - t, B-passive |
Behavioral: Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp
|
| Experimental: 11 - t, B-active |
Behavioral: Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
|
| Experimental: 12 - t, B-active, B-passive |
Behavioral: Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp
|
| Experimental: 14 - t, z |
Behavioral: Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Behavioral: Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
|
| Experimental: 15 - t, z, B-active |
Behavioral: Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Behavioral: Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
|
| Experimental: 16 - t, z, B-active, B-passive |
Behavioral: Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Behavioral: Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Behavioral: Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Other Name: Ba
Behavioral: Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Other Name: Bp
|
Eligibility| Ages Eligible for Study: | 18 Years and older (Adult, Senior) |
| Sexes Eligible for Study: | All |
| Accepts Healthy Volunteers: | Yes |
Criteria
Inclusion Criteria:
- Facebook user
- Age 18 years or older
- Entered UbiQUITous Facebook Application
- Confirms smoker status
- U.S. resident
Exclusion Criteria:
- Non-smoker
- Under 18 years old
- Non-U.S. resident
- Non-Facebook advertisement point of entry
Contacts and Locations
Choosing to participate in a study is an important personal decision. Talk with your doctor and family members or friends about deciding to join a study.
To learn more about this study, you or your doctor may contact the study research staff using the Contacts provided below.
For general information, see Learn About Clinical Studies.
Please refer to this study by its ClinicalTrials.gov identifier: NCT01746472
Please refer to this study by its ClinicalTrials.gov identifier: NCT01746472
Locations
| United States, District of Columbia | |
| Truth Initiative | |
| Washington, District of Columbia, United States, 20001 | |
Sponsors and Collaborators
Truth Initiative
Investigators
| Principal Investigator: | Amanda L Graham, PhD | Truth Initiative |
More Information
Additional Information:
Publications automatically indexed to this study by ClinicalTrials.gov Identifier (NCT Number):
| Responsible Party: | Truth Initiative |
| ClinicalTrials.gov Identifier: | NCT01746472 History of Changes |
| Other Study ID Numbers: |
1R01CA155369-01A1 ( U.S. NIH Grant/Contract ) |
| Study First Received: | December 3, 2012 |
| Last Updated: | March 14, 2016 |
ClinicalTrials.gov processed this record on September 19, 2017