Facts-Up-Front Versus Traffic-Light Food Labels
|ClinicalTrials.gov Identifier: NCT01626729|
Recruitment Status : Completed
First Posted : June 25, 2012
Last Update Posted : June 25, 2012
|Condition or disease||Intervention/treatment||Phase|
|Food Labeling||Behavioral: Traffic Light Behavioral: Traffic Light+ Behavioral: Facts Up Front Behavioral: Facts Up Front+ Behavioral: No label control group||Not Applicable|
|Study Type :||Interventional (Clinical Trial)|
|Actual Enrollment :||703 participants|
|Intervention Model:||Parallel Assignment|
|Masking:||None (Open Label)|
|Official Title:||Facts-Up-Front Versus Traffic-Light Food Labels: A Randomized Controlled Trial|
|Study Start Date :||May 2011|
|Actual Primary Completion Date :||May 2011|
|Actual Study Completion Date :||May 2011|
|Experimental: Traffic Light||
Behavioral: Traffic Light
A kilocalories (calories) per serving label and a Traffic Light symbol with High/Med/Low text indicating amounts of saturated fat, total sugars, and sodium per serving.
|Experimental: Traffic Light+||
Behavioral: Traffic Light+
A calories per serving label and a Traffic Light symbol with High/Med/Low text indicating amounts of saturated fat, total sugars, sodium, fiber and protein per serving.
|Experimental: Facts Up Front||
Behavioral: Facts Up Front
A label displaying calories, saturated fat, sodium, and total sugars per serving. Nutrient amounts were listed in grams/milligrams and % Daily Values (%DVs), which indicate whether a serving of food is high or low in a nutrient based on daily value recommendations for a 2,000 calorie diet, were included. This symbol was created based on the Facts Up Front symbol description provided by the Grocery Manufacturers Association and Food Marketing Institute, without the inclusion of nutrients to encourage.
|Experimental: Facts Up Front+||
Behavioral: Facts Up Front+
A label displaying calories, saturated fat, sodium, and total sugars per serving. The label also showed two (out of the possible eight) nutrients to encourage with the highest %DV. Nutrient amounts were listed in grams/milligrams and %DVs were included. This symbol was based directly on the Facts Up Front symbol description provided by the Grocery Manufacturers Association and Food Marketing Institute.
|Placebo Comparator: No front of package label||
Behavioral: No label control group
No label control group
- Nutrient Comparison and Nutrient Level Estimation Accuracy [ Time Frame: Baseline ]Participants took a nutrient level comparison quiz asking them to identify which of two products presented side-by-side in the same food category were higher or lower in different nutrients. Participants also viewed 8 individual products and estimated whether the product had low, medium or high amounts of saturated fat, sugar, sodium, fiber, and protein. The primary outcomes were total percentage correct on these quizzes.
- Perceptions of Health, Taste and Purchase Intent [ Time Frame: Baseline ]Participants rated how healthy they thought each individual product was, how good it would taste and their likelihood to buy the product for themselves and their children (answered only by those who reported having children) using a 9-point Likert scale. Each set of ratings was averaged across eight products.
- Consumer Label Preferences [ Time Frame: Baseline ]Composite scores were created based on several items assessing ease of label interpretation and understanding, label complexity, and degree of label confusion.
Please refer to this study by its ClinicalTrials.gov identifier (NCT number): NCT01626729
|United States, Connecticut|
|Survey Sampling International & Yale University|
|New Haven, Connecticut, United States, 06520|
|Principal Investigator:||Christina A Roberto, PhD||Yale University|