Try our beta test site
IMPORTANT: Listing of a study on this site does not reflect endorsement by the National Institutes of Health. Talk with a trusted healthcare professional before volunteering for a study. Read more...

Young Adult Smoker's Treatment Demand

This study has been completed.
National Cancer Institute (NCI)
University of Iowa
Truth Initiative
Information provided by (Responsible Party):
Robin Mermelstein, University of Illinois at Chicago Identifier:
First received: March 30, 2012
Last updated: February 28, 2017
Last verified: February 2017
The purpose of this study is to determine whether tailored online advertisements will drive young adult smoker's (18 to 26 years old), who are motivated to quit, to use Internet-based cessation treatment.

Condition Intervention
Smoking Cessation
Behavioral: Online advertisement

Study Type: Observational
Study Design: Observational Model: Case-Control
Time Perspective: Cross-Sectional
Official Title: Increasing Young Adult Smoker's Demand for Internet-based Cessation Treatment

Further study details as provided by University of Illinois at Chicago:

Primary Outcome Measures:
  • Program Enrollment [ Time Frame: 1-month intervals over 7 months ]
    Rates of enrollment will be calculated as the proportion of visitors who enroll in treatment (e.g., number of enrollments/number of click-throughs from banner ads).

Enrollment: 3070
Study Start Date: May 2012
Study Completion Date: November 2012
Primary Completion Date: November 2012 (Final data collection date for primary outcome measure)
Groups/Cohorts Assigned Interventions
No ad exposure
Young adults, who enroll in the cessation program, one month prior to presenting the online advertisements (intervention).
Ad exposure
Young Adults, who register for the cessation program, by clicking through the online advertisements (intervention).
Behavioral: Online advertisement
Internet advertisement with messages tailored for young adult smoker's motivated to quit


Ages Eligible for Study:   18 Years to 30 Years   (Adult)
Sexes Eligible for Study:   All
Accepts Healthy Volunteers:   Yes
Sampling Method:   Non-Probability Sample
Study Population
Young adult Internet users

Inclusion Criteria:

  • 18 to 30 years old
  • smoke on some days or everyday
  • enrollment in specified online cessation program
  Contacts and Locations
Choosing to participate in a study is an important personal decision. Talk with your doctor and family members or friends about deciding to join a study. To learn more about this study, you or your doctor may contact the study research staff using the Contacts provided below. For general information, see Learn About Clinical Studies.

Please refer to this study by its identifier: NCT01569529

United States, Illinois
Institute for Health Reseach and Policy, UIC
Chicago, Illinois, United States, 60608
Sponsors and Collaborators
University of Illinois at Chicago
National Cancer Institute (NCI)
University of Iowa
Truth Initiative
Principal Investigator: Robin J Mermelstein, PhD University of Illinois at Chicago
Principal Investigator: Susan J Curry, PhD University of Iowa
  More Information

Responsible Party: Robin Mermelstein, Director, Institute for Health Research and Policy, University of Illinois at Chicago Identifier: NCT01569529     History of Changes
Other Study ID Numbers: 2008-06778
R01CA134861-01A1 ( US NIH Grant/Contract Award Number )
Study First Received: March 30, 2012
Results First Received: October 31, 2013
Last Updated: February 28, 2017 processed this record on May 23, 2017