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Evaluating Effectiveness of Educational Intervention to Help Physicians Address Inappropriate Patient Requests for Direct-to-Consumer Advertised Prescription Medications

This study has been completed.
Attorney General Consumer & Prescriber Education Grant
Information provided by:
American Medical Association Identifier:
First received: June 5, 2009
Last updated: NA
Last verified: June 2009
History: No changes posted
The purpose of this study is to determine whether physicians can be educated to better handle inappropriate requests from patients for direct-to-consumer advertised prescription medications.

Condition Intervention
Lumbosacral Muscle Strain Other: Web-based educational modules

Study Type: Interventional
Study Design: Allocation: Randomized
Intervention Model: Parallel Assignment
Masking: Single (Care Provider)
Official Title: Sound Prescribing Study - Assessing the Impact of Pharmaceutical Marketing and Promotional Practices on Physician Prescribing

Further study details as provided by American Medical Association:

Primary Outcome Measures:
  • Decision to prescribe celecoxib

Enrollment: 133
Study Start Date: May 2007
Study Completion Date: October 2008
Primary Completion Date: October 2008 (Final data collection date for primary outcome measure)
Arms Assigned Interventions
No Intervention: Usual education
Participants randomized into the "no intervention" arm were not exposed to the web-based educational modules
Experimental: Web-based educational modules
Participants randomized into the intervention arm were exposed to the web-based educational modules
Other: Web-based educational modules
Interactive case-based modules that includes video vignettes of clinical interactions between hypothetical patients interacting with physicians

Detailed Description:
Since changes in FDA regulation direct-to-consumer advertising (DTCA), pharmaceutical companies have expended increasing resources to market their products to the public. This has led to increased awareness of diseases and potential treatments, but it has also created more public demand for medications that may not be appropriate for a patient's clinical presentation. This study aims to provide physicians with the knowledge and skills required to help them address inappropriate DTCA medication requests from patients.

Ages Eligible for Study:   Child, Adult, Senior
Sexes Eligible for Study:   All
Accepts Healthy Volunteers:   Yes

Inclusion Criteria:

  • Resident physicians in internal medicine or family medicine specialties at participating study sites

Exclusion Criteria:

  • Completed less than 10 months of residency
  Contacts and Locations
Choosing to participate in a study is an important personal decision. Talk with your doctor and family members or friends about deciding to join a study. To learn more about this study, you or your doctor may contact the study research staff using the Contacts provided below. For general information, see Learn About Clinical Studies.

Please refer to this study by its identifier: NCT00915291

United States, California
Stanford University School of Medicine
Stanford, California, United States, 94305
United States, Nebraska
Creighton University School of Medicine
Omaha, Nebraska, United States, 68131
United States, Pennsylvania
University of Pennsylvania School of Medicine
Philadelphia, Pennsylvania, United States, 19104
United States, Texas
University of Texas at Houston Medical School
Houston, Texas, United States, 77030
Sponsors and Collaborators
American Medical Association
Attorney General Consumer & Prescriber Education Grant
Principal Investigator: Audiey C Kao, MD, PhD American Medical Association
  More Information

Responsible Party: Audiey Kao, MD, PhD, American Medical Association Identifier: NCT00915291     History of Changes
Other Study ID Numbers: AMA-ES62
Study First Received: June 5, 2009
Last Updated: June 5, 2009

Keywords provided by American Medical Association:
medical education
clinical decisionmaking
pharmaceutical marketing processed this record on September 19, 2017