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Effects of Advertising on Young Children's Perception of Taste

This study has been completed.
Sponsor:
Collaborator:
Robert Wood Johnson Foundation
Information provided by:
Stanford University
ClinicalTrials.gov Identifier:
NCT00185536
First received: September 12, 2005
Last updated: NA
Last verified: September 2005
History: No changes posted
  Purpose

To test whether young children’s actual taste preferences are influenced by the natural marketing environment in which they live. To do so, we tested whether preschool children would like the taste of a food more if they thought it was from a heavily marketed source. We asked preschool children to taste identical foods in packaging from this heavily marketed source and plain packaging, and to tell us if they tasted the same or if one tasted better. We hypothesized that, even among a sample of 3-5 year olds participating in Head Start, a federally-sponsored preschool program for low-income families, young children would prefer the taste of foods perceived to be from the heavily marketed source.


Condition Intervention Phase
Obesity
 Behavioral: Packaging and identification of source
 Phase 1
Phase 2

Study Type: Observational
Study Design: Additional Descriptors: Psychosocial
Observational Model: Defined Population
Time Perspective: Cross-Sectional
Time Perspective: Prospective
Official Title: Effects of Advertising on Young Children's Perception of Taste

Resource links provided by NLM:

U.S. FDA Resources

Further study details as provided by Stanford University:

Estimated Enrollment: 100
Study Start Date: April 2002
  Eligibility

Genders Eligible for Study:   Both
Accepts Healthy Volunteers:   Yes
Criteria

Inclusion Criteria:

  • enrolled at participating head start sites

Exclusion Criteria:

  • unable to complete the study procedures
  Contacts and Locations
Please refer to this study by its ClinicalTrials.gov identifier: NCT00185536

Locations
United States, California
Stanford University School of Medicine
Stanford, California, United States, 94305
Sponsors and Collaborators
Stanford University
Robert Wood Johnson Foundation
Investigators
Principal Investigator: Thomas N. Robinson, MD, MPH Stanford University
  More Information

No publications provided by Stanford University

Additional publications automatically indexed to this study by ClinicalTrials.gov Identifier (NCT Number):

ClinicalTrials.gov Identifier: NCT00185536     History of Changes
Other Study ID Numbers: 80618, 20664
Study First Received: September 12, 2005
Last Updated: September 12, 2005
Health Authority: United States: Federal Government

Keywords provided by Stanford University:
Taste
preschool children
fast food

Additional relevant MeSH terms:
Obesity
Overnutrition
Nutrition Disorders
 Overweight
Body Weight
Signs and Symptoms

ClinicalTrials.gov processed this record on May 19, 2013