Effects of Advertising on Young Children's Perception of Taste - Tabular View

Home

Study Topics

Glossary


	Full Text View


	Tabular View


	Contacts and Locations


	Related Studies

Effects of Advertising on Young Children's Perception of Taste

This study has been completed.
Information provided by Stanford University

This Tabular View shows the required WHO registration data elements as marked by ^†

Descriptive Information Fields

Brief Title ^†

Effects of Advertising on Young Children's Perception of Taste

Official Title ^†

Effects of Advertising on Young Children's Perception of Taste

Brief Summary

To test whether young children’s actual taste preferences are influenced by the natural marketing environment in which they live. To do so, we tested whether preschool children would like the taste of a food more if they thought it was from a heavily marketed source. We asked preschool children to taste identical foods in packaging from this heavily marketed source and plain packaging, and to tell us if they tasted the same or if one tasted better. We hypothesized that, even among a sample of 3-5 year olds participating in Head Start, a federally-sponsored preschool program for low-income families, young children would prefer the taste of foods perceived to be from the heavily marketed source.

Detailed Description

Study Phase

Phase I, Phase II

Study Type ^†

Observational

Study Design ^†

Psychosocial, Cross-Sectional, Defined Population, Prospective Study

Primary Outcome Measure ^†

Secondary Outcome Measure ^†

Condition ^†

Obesity

Intervention ^†

Behavioral: Packaging and identification of source

MEDLINE PMIDs

Links

Recruitment Information Fields

Recruitment Status ^†

Completed

Enrollment ^†

100

Start Date ^†

April 2002

Completion Date

Eligibility Criteria ^†

Inclusion Criteria:

enrolled at participating head start sites

Exclusion Criteria:

unable to complete the study procedures

Gender

Both

Ages

Accepts Healthy Volunteers

Yes

Contacts ^††

Location Countries ^†

United States

Administrative Information Fields

NCT ID ^†

NCT00185536

Organization ID

80618

Secondary IDs ^††

20664

Study Sponsor ^†

Stanford University

Collaborators ^††

Robert Wood Johnson Foundation

Investigators ^†

Principal Investigator:

Thomas N. Robinson, MD, MPH

Stanford University

Information Provided By

Stanford University

Verification Date

September 2005

First Received Date ^†

September 12, 2005

Last Updated Date

September 12, 2005

^† Required WHO trial registration data element.
^†† WHO trial registration data element that is required only if it exists.